About Us

When I left my corporate career to be a Mum, I initially treated motherhood like a career. I became obsessed about how to do it ‘right’. I studied parenting strategies, sleep techniques, food, health, medicine/natural medicine, happiness, mindfulness, attachment... and so on. Every answer i wanted was led to such a rabbit hole of information, a counter opinion for every opinion.

It was ALL.JUST.SO.MUCH.

Then one day 3 months into the parenting gig I finally understood what I’d been missing that arrived by way of a moment with my son. I told him I’d brought him some kisses and kissed them all over his face. The emotion I felt in that moment was HUGE, it was a moment of pure joy. Something shifted in me in that moment and I realised that this was what it was about. Connection.

I wish I’d had this insight when I’d been so busy learning how to perfect motherhood. And that’s why I couldn’t keep it for just me.

I decided to wrap up the moment we had into a book that celebrates and builds connection. When you read the book you can’t help but slow down, forget all your troubles and focus on the moment you have and fill it with joy, kisses and cuddles.
I’ve since gone on to learn just how important affection and connection is for our little ones. For us to truly be there with them in the moment sets them up to cope with whatever this crazy world will throw at them.

The book has gone on to sell over 30,000 copies

Ami Muir
  • 2014

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    May 2014
    Idea sparked - “day of the moment”
  • 2015

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    July 2015
    Kickstarter campaign launched

    Campaign launched to fund the printing of the very first 1,000 copies

    August 2015
    Kickstarter ends with $6,304 raised to print the first 1,000 books

    Thank you to all who gave support in helping us reach the target - we made it in only two and a half days! The feeling of achieving this goal was like nothing I’ve ever experienced - and gave me the confidence to keep going!

    September 2015
    First 1,000 books printed
    September 2015
    Mixt becomes the first store to order Kiss Co books

    Thanks to the folks at Mixt for being the number 1 stockist of our self published book and for being a loyal customer for years following.

    September 2015
    Website launched

    I took a sick day from work to put the first Kiss Co website together on Shopify! (Sorry Chris)

    November 2015
    Our first feature with OhBaby

    We saw ourselves in a magazine for the first time! I’ve kept the magazine too :)

  • 2016

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    February 2016
    Kiss Co is in 25 stores
    May 2016
    Featured in Natural Parenting Magazine

    It was a great pleasure to partner with The Natural Parent magazine (still a firm favourite) and giveaway a copy of our book with 200 copies of the magazine

    September 2016
    The Gift of a Cuddle published
  • 2017

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    November 2017
    The Kiss Co reaches 50 stores in New Zealand

    Just after the birth of our second child, we ticked over the 50 store mark - thanks for the love New Zealand!

  • 2019

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    August 2019
    Ten Little Kisses published
  • 2020

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    May 2020

    WINNER

    Loved by Parents Best Activity Toy 1-3yrs

    Against hundreds and hundreds of applicants we took away ‘WINNER’ in Best Stimulative Toy and Best Activity Toy in the 1-3 year age category for Hide and Seek Kisses. A huge accomplishment for the Kiss Co and New Zealand!

    June 2020
    The Kiss Co Box Set created
    August 2020
    Opened Australian Warehouse

    After initially testing the demand for our products from our sister Australian market, we were happy to realise our brand was loved enough to open our first overseas warehouse! All orders from Australia + the world ship on our behalf from our very fast and efficient Sydney warehouse.

    September 2020
    The Kiss Co Cards Arrive

    To finish off the gift giving, we introduced our cards range to compliment our treasures

    December 2020
    20 Australian Stores 105 NZ Stores

    SO exciting to spread our wings over the ditch and have so many beautiful Australian stores joining The Kiss Co family + see New Zealand growing even further

    December 2020

    SOFT RANGE ARRIVES

    Big Kiss, Big Cuddle, Cuddle Cuddly + Sibling Set

    When the first lockdown hit New Zealand we found an incredible manufacturer in Sri Lanka & had the time to design our entire soft range. Shipping delays saw them all arriving JUST after Christmas which was a big blow - but all pre order customers decided to keep their orders even though delivery was post Christmas! Thank you

  • 2021

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    April 2021

    WOODEN TOYS ARRIVE

    Apiti and Pepi

    Designing our Pēpi rattle was by far the biggest design challenge to date, but we are so proud of the final result! Our wooden selection is made of beechwood from sustainable forests, and the toys are coated in a natural beeswax to keep them for a lifetime.

    September 2021
    Love Wings launched

    Just like The Kiss Co has grown as I have (or maybe I’ve grown as The Kiss Co has), its products have grown with my children. Love Wings was written for our middle child, who suffered from ’sad goodbyes’. I wanted him tounderstand Eckhart Tolle’s ideas on Love - and how it never leaves you, and so created Love Wings around this concept.

  • 2022

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    May 2022
    35 Australian Stores 115 NZ Stores

    And we continue to grow! With lockdowns continuing in both Australia and New Zealand, we weren’t able to attend any gift fairs to grow our store lists, but they found us! Our organic growth has shown there is so much love for our little brand.